I spent the better part of the last 4 years leading strategy at DDB's global intelligence platform, supporting 90+ offices. I helped build a system that brought 30 to 40 offices to the platform each week for strategic input, working across brands like McDonald's, Westpac, Vattenfall, EA Sports, Kroger, and more.

I have since moved into consulting, partnering primarily with Omnicom agencies on brand strategy. Time spent in Prague and Berlin shaped how I think about strategy across cultures, something that continues to inform my work today.

Outside of work, I write on Substack about culture, community, and consumer behavior. You can check out the articles here: The Space.

I also play Fantasy Premier League far more seriously than I should. 
Here's my team - FPL Keane Interest.