At DDB, I led strategy at The Brain, the network's global intelligence platform. The work covered three things: making sure no one in the network had to work on a brief alone, building a platform that made campaigns, pitch decks, research reports, and brand decks accessible so knowledge never got lost inside the agency, and writing strategic points of view for different teams that reached out on pitches and campaigns.
At peak, we had 90+ offices on the platform and were actively supporting 25 to 35 of them every week.
Living and working across Berlin, Mumbai, and Prague during this time shaped how I think about strategy across different cultures and markets. I have since moved into consulting, often partnering with Omnicom agencies on brand strategy.

 

Outside of work, I write on Substack about culture, community, and consumer behavior. You can check out the articles here: The Space.

I also play Fantasy Premier League far more seriously than I should. 
Here's my team - FPL Keane Interest.